As I am redesigning my website http://www.mdhtech.com/ I realize I need to seriously research how to better advertise it. I offer computer and technology services to local businesses who don't have an IT department or full time IT guy on staff in the Frisco, TX area.
The Problem:
When using a search engine like http://www.google.com/, http://www.bing.com/, or http://www.yahoo.com// etc. . . I am not being listed nearly high enough in the list of results.
The Solution:
There are several parts to this solution because there is a formula that the search engines use to list results after a search
1) Keywords
In my case one of the popular search terms would be "computer repair". Essentially any search term is a keyword you should list within your website. For example if you want people to find you under the search term "computer repair" then you would need to use that as a keyword within your website. There are 2 main places you can do this within what's called meta tags :( http://en.wikipedia.org/wiki/Meta_element ) and within the text of your website or the content. It is also important to find synonyms or alternate keywords that have the same meaning and use those as well, for example if you are using the keyword "computer repair" you may also want to use the keyword "PC repair".
2) Backlinks
It's great to have a solid list of keywords on your website but that's only part of the equation. It is absolutely necessary to have other websites link to your website. This is referred to as a backlink(http://en.wikipedia.org/wiki/Backlink ) This tells the search engines that you have useful information and that your website is being referenced as a good source of information from a third party not affiliated with you.
It is important to note that the more popular the site is who is linking to you the better. As a matter of fact in some cases a link to your site from another site that is not being indexed or that is poorly designed will not
get you any credit for the link. Here is a list of places where you can get a free link to your website: (there are more but this is a solid place to start)
It is important to note that the more popular the site is who is linking to you the better. As a matter of fact in some cases a link to your site from another site that is not being indexed or that is poorly designed will not
get you any credit for the link. Here is a list of places where you can get a free link to your website: (there are more but this is a solid place to start)
3) Content
There are two types of content static and dynamic. Static content stays the same this may be something like your contact information, your about us pages etc. . . but is important to create new content from time to time or dynamic content so that the search engines don't think your site is "stale". Recently one of the more popular ways to do this is via blog. There are free blog service out there such as http://www.blogger.com/ that will allow you to embed or link to your blog post to your website. Spelling is an equally important factor, especially your keywords. Misspelled words will be improperly indexed.
4) Domain
There a just a few things to think about when it comes to domains, the first is the age of the domain, the older the better, the second is the number of domains the more the better. Additionally lets say you have a competitor that has a website http://www.mdhtech.com/ and the name of his business is MDH Technologies and you notice the domain http://www.mdhtechnologies.com/ is available why not purchase this domain and point it to your website. Or can try purchasing generic domains like computerrepair.com which in many cases will not be available but is worth the time to look up. There are more factors involved in getting your website ranked and indexed properly like including things like a sitemap within your website and
submitting your website to the search engines so they are aware you are out there, as well as other more technical task not included in this article. If you follow the basic guidelines included here you should notice results within 2 - 3 weeks.
MDH
Matthew D. Hunn
-Consultant-MDH Technologies
( (972) 800-9011
What great information, thanks for posting this Blog.
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